Advertising works - everyone knows that, but it's also working for me. A large percentage of hits to my website are via google ads, and while it's much more expensive than it was, say, 3 or 4 years ago, I suppose it's not too expensive. I've set my budget to around $5 a day, and bidding around $1 per click. So that's more expensive, but not too dissimilar to magazine advertising of about $1400 for a full page ad over a year. At least with the Google ad I know that I'll get hundreds of visitors - with the magazine ad it's very hard to measure.
One thing that caught my interest last night was Google Insights for Search. Typing in a search term shows how frequently that term was searched for over time and also broken down into geographic region. The main thing I learnt was that most people research for their wedding in the beginning of the year.
So, for me, when my website was in a mess and no advertising, I was missing out on the most popular time in the year for wedding planning (and therefore bookings). Whoops... won't make that mistake again :)
Another thing I found interesting was that of the top ten most popular search terms relating to wedding research, Wedding Photography doesn't rate a mention!
The above table/graph is for the Canberra region. The Australian wide set of top searches is very similar, but also includes the terms "wedding hire" and "wedding reception", and still no "wedding photographer"! No idea why this is, maybe it's because brides find it difficult to choose the right dress and have to keep searching for the perfect one... almost unbelievable! :)
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1 comment:
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While I was browsing the Internet for ways to boost my website exposure, I read about how effective offline media is for getting additional exposure. Since online media advertising has become so competitive, I thought I will complement the online marketing efforts of my products with offline media advertising like newspaper and magazine advertising. This can be the best way to get a wider coverage for a website and draw additional traffic. I think it is a great marketing strategy to use both online and offline advertising to get more customers.
I thought this information might be useful for anyone looking for solutions to get me-ore traffic to their website.
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