Working on the beach

The xmas holidays this year for me were a bit different - I scored a job for Coca-Cola in Wollongong for 13 days taking photos of people having surfing lessons on the beach. Yep, it was a dream job :)



The campaign was run by Urban Media for Coke. The campaign was free beginner surfing lessons on the beaches of Australia. It was run on heaps of beaches Australia wide (probably around 20), with six lessons a day, for most of January. At each beach there were branded surf-boards, two surfing instructors, two admin staff, one photographer, Coke tent, and of course free Coca-Cola for the participants when the lesson finished. The photographer had to take photos of everyone learning to surf and having a good time - the photos were then uploaded to Facebook that evening and the participants could tag themselves in the photos to win prizes.



I used my 80-400mm lens for the shots of people in the surf, which, combined with the D300 and 3D live tracking turned on, was a fantastic combination. Hopefully they run this campaign again; I'll be definitely putting my hand up for the job!