About November last year I stopped advertising on Google. Reason was that my website was in a mess, resulting in people coming to the website via the ad and then leaving straight away - ie. money down the drain. So, the task over xmas was to redo the website. Well, it took
longer than expected, but it's done now. No done as in "completely finished". Websites evolve over time of course, but it was done in the sense that I was ready to start advertising again.
Advertising works - everyone knows that, but it's also working for me. A large percentage of hits to my website are via google ads, and while it's much more expensive than it was, say, 3 or 4 years ago, I suppose it's not too expensive. I've set my budget to around $5 a day, and bidding around $1 per click. So that's more expensive, but not too dissimilar to magazine advertising of about $1400 for a full page ad over a year. At least with the Google ad I know that I'll get hundreds of visitors - with the magazine ad it's very hard to measure.
One thing that caught my interest last night was
Google Insights for Search. Typing in a search term shows how frequently that term was searched for over time and also broken down into geographic region. The main thing I learnt was that most people research for their wedding in the beginning of the year.

So, for me, when my website was in a mess and no advertising, I was missing out on the most popular time in the year for wedding planning (and therefore bookings). Whoops... won't make that mistake again :)
Another thing I found interesting was that of the top ten most popular search terms relating to wedding research, Wedding Photography doesn't rate a mention!

The above table/graph is for the Canberra region. The Australian wide set of top searches is very similar, but also includes the terms "wedding hire" and "wedding reception", and still no "wedding photographer"! No idea why this is, maybe it's because brides find it difficult to choose the right dress and have to keep searching for the perfect one... almost unbelievable! :)